Google Launches Custom Search For Smartphones

Google has launched Custom Search for smartphones. This means that if you own a site and add a Google Custom Search box to it, it will format search results to fit the screens of supported mobile devices. The following devices are supported:

Online Retailers To Focus On Facebook And Twitter During Holidays

Due to the popularity of Facebook and Twitter and because they are more cost effective than traditional advertising, 47.1 percent of online retailers will be increasing their use of social media this holiday season, according to a new study by Shop.org, conducted by BiGresearch.

People 18-24 Would Rather Give Up Social Networks Than Email

The Participatory Marketing Network (PMN) and Pace University's Lubin School of Business have shared some interesting findings from a study that found Generation Y (commonly considered the "Net Generation") would abandon social networks before abandoning email or texting.

Online Marketing Leads Paranormal Activity to Wide Release

Paranormal Activity is a movie that has made its way to a wide theatrical release this weekend as a result of some clever online marketing. The movie is described as a "Blair Witch"- type film, in that it is told through fake "realistic" video footage. This is a cliché that has been used numerous times in the horror genre. The film boasts some pretty bold…