SEO Vs. The Microniche

Part of competing on the Internet is finding a niche and crawling into it. It's not a small town game where you may be one of two vendors - it's a sea of would-be competitors. Many have found reasonable success with so-called "microniches," partially because narrowly targeted products and services rank well in search. But does the microniche provide a get-out-of-SEO-free card? SEO experts say…

Baidu & EMI To Offer Streaming Music

Baidu and EMI Music have agreed on a deal to launch an ad-supported streaming music service to Chinese users. Under the terms of the deal, Baidu will set up a page entitled the "EMI Music Zone" as part of its music search channel.

Bidding On Top Ad Spot A Waste of Money?

All sponsored search listings are created equal, or so decrees Brandt Dainow, CEO of ThinkMetrics and Internet ad veteran, after reviewing click-through trends over the past three years. In a nutshell, you can start saving money by not bidding on that top spot. Others, like Enquiro's Gord Hotchkiss, aren't convinced.