Archive
Social Proof as a Marketing Tool
I went to a Jazz game a couple nights ago with a good friend. We had some great seats on the fifth…
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SEO Vs. The Microniche
Part of competing on the Internet is finding a niche and crawling into it. It's not a small town game where you may be one of two vendors - it's a sea of would-be competitors. Many have found reasonable success with so-called "microniches," partially because narrowly targeted products and services rank well in search. But does the microniche provide a get-out-of-SEO-free card? SEO experts say…
Baidu & EMI To Offer Streaming Music
Baidu and EMI Music have agreed on a deal to launch an ad-supported streaming music service to Chinese users. Under the terms of the deal, Baidu will set up a page entitled the "EMI Music Zone" as part of its music search channel.
Bidding On Top Ad Spot A Waste of Money?
All sponsored search listings are created equal, or so decrees Brandt Dainow, CEO of ThinkMetrics and Internet ad veteran, after reviewing click-through trends over the past three years. In a nutshell, you can start saving money by not bidding on that top spot. Others, like Enquiro's Gord Hotchkiss, aren't convinced.
Startups: Compete With Your Customers
Before we go too much further, let me explain a bit further what I mean when I say "competing with customers".
Super Sunday Ad Poll By AOL
AOL announced today that it would be hosting the 5th Annual Super Sunday Ad Poll. Fans will be to watch, vote and share their favorite Super Bowl commercials at AOL Sports. The ad poll will start after kick-off and the winning commercial will be revealed on Monday after the game.
