The Inclusivity of SL

Earlier this morning, I joined about 20 other avatars in the Reuters Auditorium in Second Life to hear an interview with US politician Mark Warner, former governor of the state of Virginia and potential candidate in the US presidential elections next year.

Will Googlebomb Algo Affect SEO Contests?

There’s news going around that Google has or introduced a new algorithm designed to eliminate Googlebombs (or linkbombs as they should be called). In case you are not familiar, a linkbomb is an attempt to influence search rankings by pointing a contextual phrase – like “miserable failure” – to a site you want associated with […]

The Top Time-Suckers On The Web

The pageview's not dead, just weaker. There will be certain types of sites where those numbers matter - especially textual sites. But increasingly, as video and interactivity thrive, it is time spent per user rather than pages viewed that gets the attention of marketers. This is more of a TV model than a billboard one.

Record Labels Balk At Ad-Driven Downloads

Earlier this week, Baidu announced a partnership with EMI to bring streaming music to Chinese users by implementing an advertising supported free digital music network. There are other companies eager to take this sort of approach, but the major record labels are reluctant to embrace such practices.