Ramping up for Super Bowl Ads

The Super Bowl is coming. It's in Miami. It's a big event ... for advertisers. And, well, while the costs are high - to the tune of $2.6M for 30 seconds - the build up and after-game buzz can help make or break an ad.

Salesgenie Hopes To Score With Super Bowl Ad

Database services firm infoUSA will run a commercial for its Salesgenie.com service during Super Bowl XLI, which will be broadcast on Sunday, February 4 on CBS. The ad will air during the first half of the game and will be a 30 second spot.