Social Proof as a Marketing Tool
I went to a Jazz game a couple nights ago with a good friend. We had some great seats on the fifth row (I was within spitting distance of Kevin Garnett.), and the Jazz won 106-91!
AdSense Gains Ad Placement, Other Features
Google AdSense appears to be eyeing a few new features, and – if you’re lucky – you may be able to take a look at them, too. An “Ad Placement” tab has become available to all users, while “My Publishers” and “Message Inbox” are still in a limited release phase of testing.
Dave Pasternack: SEO Target
Dave Pasternack has decided to rile up the SEO followers again, and this time they are determined to return the favor… at least from a SERP point of view. Pasternack conducted an interview with DMNews titled Is SEO Rocket Science, which pretty much opened the metaphorical floor up to thorough blasting of the growng industry. […]
AP To Wire Libby Bloggers To Readers
As a pair of bloggers take their media seats in the highly visible Scooter Libby trial in a Washington federal courtroom, it has been learned that the Associated Press will carry the bloggers’ trial coverage.
Stop Margin Erosion at the Point of Sale
What do you do when faced with a potential customer who is relentlessly insisting on a discount?
SEO Vs. The Microniche
Part of competing on the Internet is finding a niche and crawling into it. It’s not a small town game where you may be one of two vendors – it’s a sea of would-be competitors. Many have found reasonable success with so-called “microniches,” partially because narrowly targeted products and services rank well in search. But does the microniche provide a get-out-of-SEO-free card? SEO experts say it doesn’t.
Baidu & EMI To Offer Streaming Music
Baidu and EMI Music have agreed on a deal to launch an ad-supported streaming music service to Chinese users. Under the terms of the deal, Baidu will set up a page entitled the “EMI Music Zone” as part of its music search channel.
Bidding On Top Ad Spot A Waste of Money?
All sponsored search listings are created equal, or so decrees Brandt Dainow, CEO of ThinkMetrics and Internet ad veteran, after reviewing click-through trends over the past three years. In a nutshell, you can start saving money by not bidding on that top spot. Others, like Enquiro’s Gord Hotchkiss, aren’t convinced.
Startups: Compete With Your Customers
Before we go too much further, let me explain a bit further what I mean when I say “competing with customers”.
Super Sunday Ad Poll By AOL
AOL announced today that it would be hosting the 5th Annual Super Sunday Ad Poll. Fans will be to watch, vote and share their favorite Super Bowl commercials at AOL Sports. The ad poll will start after kick-off and the winning commercial will be revealed on Monday after the game.