Week’s Top Searches Hit Rock Bottom

So the past week of memetic searches ain't all that exciting; it's down right vanilla: political self-congratulatory lollapalooza-esque barny-fied elitism, in a vanilla nutshell. We'll call it an accounting of what's on the mind of the search world, and expect an up-tick in excitement when Paris Hilton takes it over next week, once more of the world learns of her latest indecent lapse of judgment.

MapQuest Has Gas. Prices, That Is

Online driving direction and map finder MapQuest has added tools to help people find per-gallon prices that do the least damage to one's bank account.

Topix.net, Tribune Partner On Classifieds

Topix.net, a local search news Web site has partnered with Tribune Interactive to run their online classifieds for general merchandising advertising. The general merchandise classifieds will launch in February starting with the baltimoresun.com and will be available on all 12 Tribune Interactive sites by the end of May.

Content Network Click Fraud Tops 19 Percent

The measurement of click fraud by Click Forensics said pay per click (PPC) fraud hit 19.2 percent in the fourth quarter of 2006 across search engine content networks, while the overall industry average reached 14.2 percent.

Establish Optimum Inventory

Establishing optimum inventory is the most important thing for any organization. For, optimum inventory is the level that is sufficient to meet the projected demand, but not enough to erode the projected profits.