Pre-roll Ads Could Send YouTubers Running

YouTube is Google's new big stick, but the used-to-be-a-search company better learn to walk softly or lose the droves of devoted viewers. A new poll from Harris Interactive shows that while nearly a third of YouTube users are sacrificing TV time for online video, almost three-quarters of them won't take kindly to pre-roll advertisements.

Yahoo Europe Revises Minimum Bid Pricing

It may be a cliche, but it remains true: There's no such thing as a bad sale. And one search engine company just initiated a heck of a sale - more like a permanent price cut, actually - on its minimum bid prices. Americans may want to get out their currency calculators, though, because these bargains are only available through Yahoo Europe.

Apple Ordered To Pay Legal Fees For Bloggers

A California court made it clear to Apple that if the company wanted to find out who leaked details of an in-development product to bloggers, they'd actually have to do it legally. That lesson cost the company almost $700,000 in legal fee reimbursement.