Archive
Optimizing for Yellow Pages
How many AAA companies do you know of? AAA insurance did it most notably with insurance. Insurance is competitive.
Part of the
network
network
A Quantum Leap Into Viral Marketing
There is no stronger force in marketing than word of mouth. A salesperson, or evangelist, as they like to be called nowadays, has no leverage or influence greater than the authentic voice of a friend, or the experienced voice of a fellow consumer.
Analysts Expect Blowout GOOG Earnings
In advance of the earnings call, any bets on how high GOOG can go today on Wall Street? Analysts have high hopes, so to speak, as tipsters come rolling in with unbelievable numbers for Q4 2006.
Technorati Foot-Shooting Again
So I saw Steve Rubel's post about Technorati launching a new buzz-tracking, Digg-like thing and the first thing I thought was "WTF?"
MTV And There.com Hit The Avatar Zone
Hi and welcome to the Webproworld clarification zone, where we try to unmash the mashups of media, technology, public relations, and what's really going on.
Ogilvy Partners With Technorati
Ogilvy North America is partnering with Technorati to offer clients blogs, vlogs, videos, photos, and other online user-generated media. The hope is for their clients to better understand the blogosphere and improve in building their brands.
