Wikinomics Playbook

Have a Clear Click Path

When people visit a website, they have their own goals for that. To reach the goal, they need to click on URLs to get to other pages and read text only to click further.

Mountain Commerce Overshadows PPC

Pay-per-click advertising doesn't always smile upon budget-minded businesses; even "clean" PPC campaigns (i.e., ones that aren't plagued by click fraud) can be costly.