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Philipp Lenssen, the resident guru at Google Blogoscoped and a frequent Webproworld contributor, has looked far, far into the future, and he's…
Statistical data has been the driving force in determining audience size, time on site, ad clicks, page views and any other element that could possibly be tracked. These metrics, however, have proven to be inconsistent at best as the way websites, especially social media sites, are developed, implemented and consumed has evolved.
Time Inc.'s Sports Illustrated Group has signed an agreement to purchase sports oriented Web site FanNation.com from Sports Technologies, Inc. The site aggregates sports information and allows users to generate content.
With the recent launch of the Panama platform, Yahoo is working to educate its advertising partners on new ways that ads will be ranked. Beginning February 5th, Yahoo will begin employing a ranking model basic on quality score, which will be calculated based on a number of factors.
A couple of numbers regarding click fraud have been in play and widely discussed: ClickForensics' 14.2 percent claim and Google's internal assessment of less than 2 percent. Those numbers don't tell the whole story either.
Another company is using the Internet to launch their advertising campaign for the upcoming Super Bowl. Diamond Foods has a pre-game online promotion that focuses on Emerald nuts and uses entertainer/actor Robert Goulet.
