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It's go time for Panama, the massively updated, long-awaited, advertising system Yahoo will debut this afternoon to its full complement of advertising…
With the recent launch of the Panama platform, Yahoo is working to educate its advertising partners on new ways that ads will be ranked. Beginning February 5th, Yahoo will begin employing a ranking model basic on quality score, which will be calculated based on a number of factors.
A couple of numbers regarding click fraud have been in play and widely discussed: ClickForensics' 14.2 percent claim and Google's internal assessment of less than 2 percent. Those numbers don't tell the whole story either.
Another company is using the Internet to launch their advertising campaign for the upcoming Super Bowl. Diamond Foods has a pre-game online promotion that focuses on Emerald nuts and uses entertainer/actor Robert Goulet.
Content sharing sites such as YouTube have become effective platforms for many aspiring performers to showcase their talents to the world. It seems that now mainstream journalism is beginning to embrace the cultural phenomenon of user-generated content as the next step in the evolution of mainstream media.
Ever since Google's widely publicized acquisition of YouTube, video enthusiasts have been chomping at the bit to see how the search giant would integrate the video-sharing site into the framework of its proprietary services. It appears that Google has chosen Orkut for its first YouTube mashup.
