Archive
Yahoo: The Social Search Engine?
There's no denying that Google is far and away the most visited search engine on the Internet, eclipsing Yahoo in terms of…
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Panama Unlocks At Yahoo Today
It's go time for Panama, the massively updated, long-awaited, advertising system Yahoo will debut this afternoon to its full complement of advertising clients.
Google Waxes Poetic On Click Quality
Invalid clicks have been a concern in online advertising for years upon end. As part of Google's search marketing services, the company has formed a Click Quality Team to answer questions and address potential and existing concerns surrounding click fraud.
Super Bowl = Great Social Media Fodder
While it’s fair to say this Sunday’s Super Bowl XLI doesn’t need any help in the way of promotion, that doesn’t mean the strong arm of the social media “association” (the blogosphere) hasn’t embraced the event wholeheartedly… and that’s including the advertising portion. Before we touch on the marketing aspects of Super Bowl Sunday ($2.6 […]
ComScore & New Social Media Metrics
Statistical data has been the driving force in determining audience size, time on site, ad clicks, page views and any other element that could possibly be tracked. These metrics, however, have proven to be inconsistent at best as the way websites, especially social media sites, are developed, implemented and consumed has evolved.
Sports Illustrated Gets Social
Time Inc.'s Sports Illustrated Group has signed an agreement to purchase sports oriented Web site FanNation.com from Sports Technologies, Inc. The site aggregates sports information and allows users to generate content.
