Duplicate Content Problems Are For The Weak

Over the past year there have been many discussions about duplicate content and how it can affect a website. Both on and off site duplication has been discussed in great detail on forums such as WebmasterWorld & SearchEngineWatch.

Panama Unlocks At Yahoo Today

It's go time for Panama, the massively updated, long-awaited, advertising system Yahoo will debut this afternoon to its full complement of advertising clients.

Google Waxes Poetic On Click Quality

Invalid clicks have been a concern in online advertising for years upon end. As part of Google's search marketing services, the company has formed a Click Quality Team to answer questions and address potential and existing concerns surrounding click fraud.

Super Bowl = Great Social Media Fodder

While it’s fair to say this Sunday’s Super Bowl XLI doesn’t need any help in the way of promotion, that doesn’t mean the strong arm of the social media “association” (the blogosphere) hasn’t embraced the event wholeheartedly… and that’s including the advertising portion. Before we touch on the marketing aspects of Super Bowl Sunday ($2.6 […]

ComScore & New Social Media Metrics

Statistical data has been the driving force in determining audience size, time on site, ad clicks, page views and any other element that could possibly be tracked. These metrics, however, have proven to be inconsistent at best as the way websites, especially social media sites, are developed, implemented and consumed has evolved.