Abandon Social Media While You Still Can

Much has been made of the impact social media could have on the SEO industry, potentially providing an entirely new avenue in which to promote a business as well as opening up an additional method for generating inbound links to improve search rankings.

Google Has Your Link Love

Valentine's Day is approaching fast, and Google has already given site publishers the equivalent of a basket full of Godiva chocolates with a Webmaster Central update featuring a much larger sample of backlinks than has been available.

Link Buying: The Unadulterated Truth

There's no denying that the number of inbound links is one of the most critical elements to optimizing a site to rank well in search. The methods employed in obtaining those links, however, is a platform for both ethical and practical debate. With all factors considered, is buying links a good idea?

Super Bowl Ads – Traffic And Search

The big game provided the starting point to push traffic from the commercials broadcast during the Super Bowl to online destinations. Not all of those big names took advantage of the buzz as they could have.