In a Vista World, I’m Dreaming of Gubuntu

The blogosphere has been singing both positive and negative tunes about Microsoft's latest offering in its long line of operating systems. Vista has been the talk of the town as of late, but there are still some of us who envision a world where more than one platform can thrive in the OS marketplace.

Sullivan Slaps Calacanis On SEO Criticism

Calling 90 percent of the SEO industry "snake oil salesmen" riled up one famed search professional; Danny Sullivan has hit back hard at Jason Calacanis for his continued attacks on SEO.

The Lactivist's New Clothes

Because I’ve been away on secret missions (not really, but it sounds good), there are a few stories that slipped through the net – like the Jennifer Laycock/National Pork Board hubbub that made the rounds recently. In case you briefly retired from the blogosphere and perhaps missed the story, Jennifer, a noted SEO specialist and […]

Media Multitasking Impacts Marketing Strategy

Consumers are constantly flooded with content from all different sorts of channels. Rather than picking and choosing particular methods of consumption, however, many choose to multitask between outlets, which can ultimately decrease the effectiveness of each one. Estimates suggest that 25%-30% of total media time is spent multitasking content. While media multitasking is seemingly a common sense concept, it actually can have a significant impact…