Media Multitasking Impacts Marketing Strategy
Consumers are constantly flooded with content from all different sorts of channels. Rather than picking and choosing particular methods of consumption, however,…
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Consumers are constantly flooded with content from all different sorts of channels. Rather than picking and choosing particular methods of consumption, however,…
Over the last week, Viacom, reportedly after negotiations went nowhere, demanded YouTube remove 100,000 videos. Now, people are complaining that legitimate videos got swept up in the Great Purge, including this guy who had a video of him and some buddies discussing RSS and OPML, deleted because it occured in a restaurant that shares a name with a CBS personality.
Last month, Todd And published the Power 150, a listing of the top 150 marketing blogs in the US. While some have criticized the list because of its US centricity - I can think of a good half dozen marketing blogs in Europe and Asia that ought to be in such a list - the Power 150 is a useful resource.
In case you haven't noticed, social media optimization (SMO) is the new big search marketing term. I think you'll be hearing a lot about it this year and thought I'd give you an easy tip to get started. First think you need to know is what social media optimization is. Basically, it's just getting exposure and traffic from social media sites like Digg, del.icio.us, MySpace…
Over the years, I've used a lot of third-party components and self built control libraries. It an easy way to add functionality to your code projects - just reference the dll file and that's it. This encapsulated functionality comes in most cases at a high cost. Imaging that you have an assembly of your homemade ASP.NET controls that you wish to use in your new…
Why is it so hard to make a decision in business? Business requires that people make decisions, and every decision is a risk in some form or another, yet as we deal with business risk management, it seems that management has become more paralyzed by managing risk to such a point that decisions often go unmade. Project managers dealing with this kind of problem often…