Media Multitasking Impacts Marketing Strategy

Consumers are constantly flooded with content from all different sorts of channels. Rather than picking and choosing particular methods of consumption, however, many choose to multitask between outlets, which can ultimately decrease the effectiveness of each one. Estimates suggest that 25%-30% of total media time is spent multitasking content. While media multitasking is seemingly a common sense concept, it actually can have a significant impact…

Just How Rich Are Those YouTube Guys?

Exactly how much money it took to make YouTube founders Chad Hurley and Steve Chen giddy as the schoolboys they are in this Google acquisition announcement video? Google's latest SEC filing shows it's roughly equivalent to the gross domestic product of Djibouti.

Yahoo Pipes The Internet To You

People using Yahoo Pipes will be able to mix and mashup data sources from all kinds of places on the Internet into combined feeds they can share with others.

Academy Directs Oscarwatch To Change Name

The Academy of Motion Picture Arts and Sciences, home of Oscar and the Academy Awards, has been cracking hard on blogs using the Oscar name; until this year, they had left Sasha Stone of Oscarwatch.com alone. That changed on January 22nd. Sasha provided Webproworld with a copy of the letter she received from the Academy, accusing her of infringement on the Oscar mark. The legalese…

Anthony Cumia Shows You How To Install Vista

I'm a huge fan of the Opie & Anthony radio program on XM Satellite Radio, have been for years, and over the last week, I've heard show host Anthony talking about his experiences with Windows Vista. Anthony's had a lot of trouble, running into unsigned drivers, video card drivers that have worse performance in Vista than in XP, and a constant Blue Screen of Death…