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Adjust Your Marketing
Some marketing fails because it does not use market feedback to help improve the ROI on the next generation of marketing. For…
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The Lactivist's New Clothes
Because I’ve been away on secret missions (not really, but it sounds good), there are a few stories that slipped through the net – like the Jennifer Laycock/National Pork Board hubbub that made the rounds recently. In case you briefly retired from the blogosphere and perhaps missed the story, Jennifer, a noted SEO specialist and […]
Media Multitasking Impacts Marketing Strategy
Consumers are constantly flooded with content from all different sorts of channels. Rather than picking and choosing particular methods of consumption, however, many choose to multitask between outlets, which can ultimately decrease the effectiveness of each one. Estimates suggest that 25%-30% of total media time is spent multitasking content. While media multitasking is seemingly a common sense concept, it actually can have a significant impact…
Just How Rich Are Those YouTube Guys?
Exactly how much money it took to make YouTube founders Chad Hurley and Steve Chen giddy as the schoolboys they are in this Google acquisition announcement video? Google's latest SEC filing shows it's roughly equivalent to the gross domestic product of Djibouti.
Yahoo Pipes The Internet To You
People using Yahoo Pipes will be able to mix and mashup data sources from all kinds of places on the Internet into combined feeds they can share with others.
