Tubes and Pipes

Jobster Web 2.0’s Itself, Joins Up With Facebook

Jobster.com took a giant leap into Web 2.0 this week, first announcing that employers can post jobs on the site for free on a new more LinkedIn-style platform, and second confirming that the company will be the exclusively working with social networking site Facebook. “We spent the last twelve months designing the new Jobster to meet the needs and expectations of the digital generation," said…

Lactivist Gets Apology From Pork

"That'll do pig, that'll do," is how SEM-at-home mom and Lactivist Jennifer Laycock concluded her beef with the National Pork Board after receiving a heartfelt apology and the promise of a donation from to the Mother's Milk Bank of Ohio.

Yahoo Sheds More Light On Quality Score

Last week, Yahoo launched its new Panama search platform amidst much buzz throughout the blogosphere. As part of the new model, Yahoo will be implementing a scoring system to determine ad quality, which will in turn have an influence on bid prices for keywords. We’re less than two weeks into Panama, and already Yahoo has been more forthcoming with information concerning its quality score calculation…

Microsoft Finally Helped New Zealand Police

While seeking evidence that a suspect in New Zealand was the member of a burglary ring, authorities in the country tried obtaining details about the man and were rebuffed by Microsoft. It took a court order for Microsoft to change its tune about not being subject to laws in New Zealand. Police wanted to identify a man who had provided his name, address, and phone…

Adjust Your Marketing

Some marketing fails because it does not use market feedback to help improve the ROI on the next generation of marketing. For example, if I make a couple sites and then take what I learned from making those and apply that to making more sites I will probably be more efficient than if I try to make many sites in parallel without collecting feedback.