Your Customers Aren’t Targets
I heard a great radio ad about radio advertising, which included the following:
Custom Music From Web Based Virtual Composer
Steeprock Media, an audio production company focusing on broadcast recording and interactive media has launched Orpheus, a Web-based music library. The purpose of the library is to allow media producers to create customized music that will fit the specific needs of their projects.
Yahoo Explores Brand Universes
When you look at the most popular launching points for Internet uses, Yahoo ranks right at the top of the list. As an informational portal, the site has carved out a niche that puts it second only to MySpace in terms of how much time users spend perusing Yahoo’s various offerings.
Tagging: ‘Next-Stage Search Phenomenon’
Though currently only seven percent of Internet users tag content on a daily basis, tagging is expected to grow because of its sheer utility – maybe even at the expense of the now quite old-world categorizing ways of the Dewey Decimal System. Internet search as we currently know it is also expected to change as a result of people-powered indexing.
Yahoo Has More Staying Power Than Google
Much criticism has been heaped upon Yahoo as the company continues to lag far behind Google in terms of search market share. Those critics, however, might be surprised to find out that Yahoo users actually spend more time on site than those who frequent Google’s online offerings.
Six Web Companies Launch YouTube Channel
Six Internet companies have banded together in an effort to raise their profiles and have created their own Super Bowl ads, which they have uploaded to YouTube. Lacking the kind of budget it would take to air an ad during the game the half dozen decided to take a gamble and attempt to create a viral video campaign.
Top Web Properties For December 2006
comScore Networks, a digital measuring firm has released a report on the top Web properties for December, ranked by unique visitors and who the biggest gainers were for 2006.
Worldwide Internet usage increased 10 percent from December 2005 to December 2006. In the search category the top three sites that have the largest global audience grew 9 percent. Google the number two site worldwide increased visitors to their site by 13 percent.
Values: From the General Store to the Internet
Relationship marketing and relationship building with blogs has long been considered a major reason for starting and maintaining a business blog.
Wikinomics Playbook
The last chapter of Don Tapscott’s new book, Wikinomics, invites readers to write it: “Join us in peer producing the definitive guide to the twenty-first-century corporation on www.wikinomics.com.”
Flickr Account Merge Drives Users Mad
Although it has been long expected that Flickr users would need to switch permanently to a Yahoo ID to use the service, the fast-approaching deadline has Flickrphiles furious and competitors gleefully offering enticements for them to switch.