Google, Time To Re-take Marketing 101

Google rose to dominance via the back alleys of word of mouth, catching giants like Yahoo and Microsoft completely off guard with geek credibility that eventually spilled over into the mainstream. But now that Google is playing with the big boys, it may be time to act like one and actually promote its own services. The latest lesson in Marketing 101 came courtesy of MySpace,…

Zune Phone Confirmed, Could Launch Before iPhone

Last week, Engadget reported that sources close to Microsoft had passed along information about a Zune-based competitor to Apple’s iPhone. Following up on those reports, CrunchGear goes on to say today that the Zune phone is not just a rumor and is confirmed for a 2007 release.

Tubes and Pipes

Google's confirming publicly that they believe the current Internet may become choked by online video. This is related to a barrier to Google's growth -- one of the only serious ones -- that has been nagging at me for some time: globally, they don't own the pipes. Big utility monopolies still hold a lot of cards around the world. The smart money would likely partner…

96 Percent Of SEM Efforts Use Google

A survey by the Search Engine Marketing Professional Organization (SEMPO) found that nearly everyone running a paid search campaign tosses some cash in Google's direction. With $9.4 billion spent on North American search engine marketing in 2006, it is easy to see why Google has remained the dominant power in SEM. If it is a given that advertisers will spend money on AdWords, no one…