Google, Time To Re-take Marketing 101
Google rose to dominance via the back alleys of word of mouth, catching giants like Yahoo and Microsoft completely off guard with…
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Google rose to dominance via the back alleys of word of mouth, catching giants like Yahoo and Microsoft completely off guard with…
Yesterday, Danny Sullivan posted an interesting response to Jason Calacanis’ latest potshot at the search engine optimization industry. Basically, as he’s been prone to do in the past, Calacanis ripped SEO. He said that it was 90% snake oil salesmen and warned the Internet populace in general not to smoke the SEO crack. Then he got nasty…
If the CEO wants to know how to save some money from being wasted each day, tell her the best people she can pressure aren't the employees, but the company's federal Congressmen. Forget about gathering all the staff in one room and telling them how they are money-sucking time wasters. The problem may not be their fault. Spam could be to blame.
Jobster.com took a giant leap into Web 2.0 this week, first announcing that employers can post jobs on the site for free on a new more LinkedIn-style platform, and second confirming that the company will be the exclusively working with social networking site Facebook. “We spent the last twelve months designing the new Jobster to meet the needs and expectations of the digital generation," said…
"That'll do pig, that'll do," is how SEM-at-home mom and Lactivist Jennifer Laycock concluded her beef with the National Pork Board after receiving a heartfelt apology and the promise of a donation from to the Mother's Milk Bank of Ohio.
Last week, Yahoo launched its new Panama search platform amidst much buzz throughout the blogosphere. As part of the new model, Yahoo will be implementing a scoring system to determine ad quality, which will in turn have an influence on bid prices for keywords. We’re less than two weeks into Panama, and already Yahoo has been more forthcoming with information concerning its quality score calculation…