WebSideStory’s Digital Marketing University

WebSideStory's Digital Marketing University (DMU) is just around the corner in March - and I'm going to be teaching two classes this time. I'll be doing a hands-on class on Functionalism - which I hope would be useful to almost any web analytics practitioner. In addition, I'll be doing a class on advanced Visitor Segmentation in Visual Science. That's obviously a deep-dive class - and…

Back to the Future (Beyond Web 2.0)

Last week, Nandor Fejer and Alison McNeill attended the Back to the Future - Beyond Web 2.0 event in Silicon Valley while I attended DEMO 07. Moderator: Jeremiah Owyang, Director of Corporate Media Strategy at Podtech.net

Back to the Future (Beyond Web 2.0)

Last week, Nandor Fejer and Alison McNeill attended the Back to the Future - Beyond Web 2.0 event in Silicon Valley while I attended DEMO 07. Moderator: Jeremiah Owyang, Director of Corporate Media Strategy at Podtech.net

Who Reads Your Terms of Service?

Unless you stick terms of service directly in front of people, and make important points extremely bold, people are not going to read them. This was the whole point of a little experiment I helped Paul with over the last week, and the results are extremely conclusive. It is partially to do with the Krak.dk story I have written about in the past, but I…

Social Networks Finding Growth w/ APIs

Business Week is reporting plans by many social networking sites to open up their network to content developers, in an effort to grow their user base. [Facebook], MySpace.com, LinkedIn, Friendster, and Google's orkut are expected toopen their code to third-party developers this year as well-promising to kick off a spurt of innovation in social networking.