Google Waxes Poetic On Click Quality
Invalid clicks have been a concern in online advertising for years upon end. As part of Google’s search marketing services, the company has formed a Click Quality Team to answer questions and address potential and existing concerns surrounding click fraud.
Super Bowl = Great Social Media Fodder
While it’s fair to say this Sunday’s Super Bowl XLI doesn’t need any help in the way of promotion, that doesn’t mean the strong arm of the social media “association” (the blogosphere) hasn’t embraced the event wholeheartedly… and that’s including the advertising portion. Before we touch on the marketing aspects of Super Bowl Sunday ($2.6 […]
ComScore & New Social Media Metrics
Statistical data has been the driving force in determining audience size, time on site, ad clicks, page views and any other element that could possibly be tracked. These metrics, however, have proven to be inconsistent at best as the way websites, especially social media sites, are developed, implemented and consumed has evolved.
Sports Illustrated Gets Social
Time Inc.’s Sports Illustrated Group has signed an agreement to purchase sports oriented Web site FanNation.com from Sports Technologies, Inc. The site aggregates sports information and allows users to generate content.
Quality Score Hints From Yahoo
With the recent launch of the Panama platform, Yahoo is working to educate its advertising partners on new ways that ads will be ranked. Beginning February 5th, Yahoo will begin employing a ranking model basic on quality score, which will be calculated based on a number of factors.
Google’s Shuman Clarifies Click Fraud Points
A couple of numbers regarding click fraud have been in play and widely discussed: ClickForensics’ 14.2 percent claim and Google’s internal assessment of less than 2 percent. Those numbers don’t tell the whole story either.
A Nutty Online Super Bowl Campaign
Another company is using the Internet to launch their advertising campaign for the upcoming Super Bowl. Diamond Foods has a pre-game online promotion that focuses on Emerald nuts and uses entertainer/actor Robert Goulet.
User-Generated Content In Mainstream Media?
Content sharing sites such as YouTube have become effective platforms for many aspiring performers to showcase their talents to the world. It seems that now mainstream journalism is beginning to embrace the cultural phenomenon of user-generated content as the next step in the evolution of mainstream media.
Google Adds Video Sharing To Orkut
Ever since Google’s widely publicized acquisition of YouTube, video enthusiasts have been chomping at the bit to see how the search giant would integrate the video-sharing site into the framework of its proprietary services. It appears that Google has chosen Orkut for its first YouTube mashup.
Way To Go, SEO!
Contextual advertising has performed well for lots of marketers, but behavorial targeting for ads has started to surpass it in terms of performance. Both of them lost some gains in the percentage of marketers benefiting best from them. Search engine optimization picked up what they lost. Oh, paid search lost a little bit too.