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Retrevo, which has labeled itself “the ultimate in consumer electronics search,” reportedly became $3.2 million richer today. The company acquired the money…
Many websites currently offer a resource library for visitors - an area filled with articles covering relevant topics to the industry with which the site is connected. The articles may cover how to do something or define a particular aspect of the industry, but they do not usually directly sell the company's products or services. Benefits of a Resource Library While it's true that a…
Google is integrating malware warnings in the search results to warn searchers about risky sites before they go there. In fact, searchers have to work extra hard to get to them. Results for the phrase "beautiful free screensaver" include a warning with the top result, linking to EliteSavers.com, reading "This site may harm your computer."
What is not lost with the personalization of search: Important components of search marketing have always been and will always be increasing quality traffic, increasing sales, and increasing profit. These are the ultimate indicators of success for any search marketing campaign. The introduction of personalized results for users does not change the importance of these indicators or goals in any way.
The Recording Industry Association of America (RIAA) has been relentlessly fierce in its pursuit of individuals it deems as “criminals” by filing numerous lawsuits over the past several years. It looks like the RIAA is trying to do all it can to encourage ISPs to be more forthcoming with identifying information in order to fuel their tactics which amount to little more than a legal…
While online sales increased during the 2006 holiday season, some small online business owners found that they missed an opportunity to increase sales because they were not prepared to sell their products or services online.
