Entrepreneurial Hindsight

I was asked by email to provide what was my best decision and worst mistake as an entrepreneur. Best Decision -- To become an entrepreneur in the first place

2 min read Archive

Google Maps Invites Error Reports

If you see something wrong within Google Maps, you don’t have to “take it” – users can now report problems. The average user may not get a lot out of this feature, however, because it only applies to business listings. In other words, Google Maps may still erroneously advise people to drive 10 kilometers instead of take 30 steps. But other mistakes, such as incorrect…

2 min read Archive

The True Value of a Resource Library for Your Website

Many websites currently offer a resource library for visitors - an area filled with articles covering relevant topics to the industry with which the site is connected. The articles may cover how to do something or define a particular aspect of the industry, but they do not usually directly sell the company's products or services. Benefits of a Resource Library While it's true that a…

5 min read Archive

Google Adds Malware Warnings To Search Results

Google is integrating malware warnings in the search results to warn searchers about risky sites before they go there. In fact, searchers have to work extra hard to get to them. Results for the phrase "beautiful free screensaver" include a warning with the top result, linking to EliteSavers.com, reading "This site may harm your computer."

2 min read Archive

Search and SEO Personalization: Lost in the Shuffle

What is not lost with the personalization of search: Important components of search marketing have always been and will always be increasing quality traffic, increasing sales, and increasing profit. These are the ultimate indicators of success for any search marketing campaign. The introduction of personalized results for users does not change the importance of these indicators or goals in any way.

3 min read Archive