Archive
Google Shares Quality With Ad Clients
AdWords users will begin to get a glimpse of the 'man behind the curtain' as they make a trio of general Quality…
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Local Online Video Ads To More Than Double In 07
A new report by Borrell Associates says that local online video advertising will account for $371 million this year, which is 5 percent of total online ad spending. In 2012, that amount will climb to $5 billion and will account for 35 percent of local online advertising budgets, Borrell projects in its report, “The New Frontier: Local Online Video Advertising.”
YDN Turns To Krugle For “Functionality”
The Yahoo Developer Network is apparently lacking in functionality, or maybe it’s just not as functional as its parent company would like. Not to worry, though – Krugle, Inc. “will supply search functionality” thanks to a new arrangement. Krugle, which is based in Menlo Park, California, has defined itself as “the code search engine.”
Google To Appeal Copiepresse Decision
A Belgian court reaffirmed an earlier judgment against Google this week demanding Google remove Copiepress-represented news publication material from Google.be and Google News. Google issued a statement expressing "disappointment" and a plan to appeal the verdict.
Google To Reveal Quality Scores
Ever since Google first announced that it would implement quality score into its methodology for calculating bid prices for keywords, an air of mystery has surrounded the process and has left many participants in the search company’s AdSense network scratching their collective heads in frustration.
IGN Network Goes Mobile
Beyond the Web is mobile, and eventually, as all media merges, mobile is the final frontier for an all-encompassing media blitz. That's probably why Fox Interactive Media is quick on the draw redirecting its online content to wireless Web. FIM-owned IGN Entertainment announced a deal with Verizon Wireless' V Cast unit to create IGN Mobile Video.
