Archive
WSJ Gives Thumbs Up to Link Baiting
Hat’s off to Kelly Spors for helping to keep WSJ readers up to date on the latest marketing buzz. In today’s weekly…
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Omniture Unveils New Analytic Software
Omniture, Inc. has announced the launch of Discover 2.0, analytic software designed to give companies the ability to visually explore large amounts of online customer interaction data in real-time. Discover is a component of the Omniture Online Business Optimization Platform, and is a solution that Omniture claims can accomodate all levels of business users by generating everything from simple reports to more complex methods of…
What’s Changed with Google Ad Quality?
Kevin Newcomb's take on the latest incremental update on ads quality. As Kevin does, I interpret the changes to mean an increase in transparency (obvious, because that's what Google tells us); and a more relaxed minimum bid status for "unknown" type new keywords where Google has little data to go on. Here, they might be less likely to punish you for the trends seen with…
Google Shares Quality With Ad Clients
AdWords users will begin to get a glimpse of the 'man behind the curtain' as they make a trio of general Quality Score ratings available, based on the keywords clients pick for those campaigns.
SCO Desperately Seeking Pamela Jones
Faced with what many believe is the imminent demise of their lawsuit against IBM over Linux code, SCO Group may be pursuing a 'scorched earth' strategy where they can drag the true identity of Groklaw's Pamela Jones into public knowledge.
Search Celebrates Valentine's Day
The search engine industry is never shy about embracing the various holiday activities, even if the day being celebrated is strictly a Hallmark event; and Valentine’s Day is no exception. From a minor logo alteration to perhaps a Super Bowl/Veronica Mars marriage proposal, many search pundits turn their creative juices up a little more if […]
