What’s Changed with Google Ad Quality?
Kevin Newcomb's take on the latest incremental update on ads quality. As Kevin does, I interpret the changes to mean an increase…
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Kevin Newcomb's take on the latest incremental update on ads quality. As Kevin does, I interpret the changes to mean an increase…
When Apple unveiled its new iPhone last month – you remember, when the Internet went into a collective paroxysm, speaking in tongues and falling into ecstatic prostration at Steve Jobs feet – many of us observers said, "hey, wait a minute. Didn't LG just win a prize for a phone just like that?"
A new report by Borrell Associates says that local online video advertising will account for $371 million this year, which is 5 percent of total online ad spending. In 2012, that amount will climb to $5 billion and will account for 35 percent of local online advertising budgets, Borrell projects in its report, “The New Frontier: Local Online Video Advertising.”
The Yahoo Developer Network is apparently lacking in functionality, or maybe it’s just not as functional as its parent company would like. Not to worry, though – Krugle, Inc. “will supply search functionality” thanks to a new arrangement. Krugle, which is based in Menlo Park, California, has defined itself as “the code search engine.”
A Belgian court reaffirmed an earlier judgment against Google this week demanding Google remove Copiepress-represented news publication material from Google.be and Google News. Google issued a statement expressing "disappointment" and a plan to appeal the verdict.
Ever since Google first announced that it would implement quality score into its methodology for calculating bid prices for keywords, an air of mystery has surrounded the process and has left many participants in the search company’s AdSense network scratching their collective heads in frustration.