What Exactly is a Unique Visitor?

What's the difference between a unique visitor and a user? This post will outline the basics. Many people make the mistake of equating the two, and there are some substantial differences. First let's look at how a web analytics package measures a visitor. The first step is to cookie the machine when a user visits it. Once the cookie is set, that machine is considered…

2 min read Archive

Will the Real CM Please Stand Up?

Of all the forms of traditional and new media marketing, blogs continue to evolve as the global exchange for sharing ideas, opinions and interpretations across all industries. So much so, that yet another old online strategy is being dolled up as a new trend, extending the original practice of participation from traditional forums into the blogosophere.

4 min read Archive

Google Buys Video Game Ad Firm

Red Herring is reporting Google has acquired video game advertising firm, Adscape Media for $23 million. It's unclear at this stage whether this is a just a move to buy a "few potentially interesting patents" or Google's entry into in-game advertising.

2 min read Archive

Oversight Unseen In Google Carolina Deal

North Carolina's Caldwell County ponied up $250 million in tax breaks to Google to entice it to build a data center there but didn't study whether the deal made good financial sense.

1 min read Archive

‘Google Me: The Movie’ Now In Production

Well, we knew it was coming. After "Google: The Musical" debuted up in Minnesota last year, we knew anything was possible, perhaps inevitable. "Google Me: The Movie" is due out in the near future, a documentary focusing on filmmaker Jim Killeen and his journey of self discovery.

2 min read Archive