network
Bazaarvoice, a company focused on helping brands use online word of mouth to improve their businesses, announced it is teaming with IBM…
In what it calls "an unprecedented cross-divisional marketing initiative," Fox is about to flood every medium at its disposure to promote its new comedy "The Winner" starring Rob Corddry, formerly of "The Daily Show." Seth MacFarlane and Ricky Blitt, the same guys responsible for "Family Guy," are at the helm of this show too, at they are looking to build up as much buzz as…
What's the difference between a unique visitor and a user? This post will outline the basics. Many people make the mistake of equating the two, and there are some substantial differences. First let's look at how a web analytics package measures a visitor. The first step is to cookie the machine when a user visits it. Once the cookie is set, that machine is considered…
Of all the forms of traditional and new media marketing, blogs continue to evolve as the global exchange for sharing ideas, opinions and interpretations across all industries. So much so, that yet another old online strategy is being dolled up as a new trend, extending the original practice of participation from traditional forums into the blogosophere.
Red Herring is reporting Google has acquired video game advertising firm, Adscape Media for $23 million. It's unclear at this stage whether this is a just a move to buy a "few potentially interesting patents" or Google's entry into in-game advertising.
North Carolina's Caldwell County ponied up $250 million in tax breaks to Google to entice it to build a data center there but didn't study whether the deal made good financial sense.
