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Advertisers must carefully weigh pros and cons when considering whether or not to use Google and Yahoo's automated bid optimization tools. The…
If you go to InterCall's home page, you will find the word "global" prominently featured. Their tag line in the logo is: "InterCall - Global Conferencing Solutions" and down at the bottom of the page the small type says "InterCall is the leading conference call solution for global business." Not only that, but before you go surfing around their site, you are forced to select…
I have noted a couple of times before that Nokia sent out phones and internet tablets in the past to some bloggers.
In what it calls "an unprecedented cross-divisional marketing initiative," Fox is about to flood every medium at its disposure to promote its new comedy "The Winner" starring Rob Corddry, formerly of "The Daily Show." Seth MacFarlane and Ricky Blitt, the same guys responsible for "Family Guy," are at the helm of this show too, at they are looking to build up as much buzz as…
What's the difference between a unique visitor and a user? This post will outline the basics. Many people make the mistake of equating the two, and there are some substantial differences. First let's look at how a web analytics package measures a visitor. The first step is to cookie the machine when a user visits it. Once the cookie is set, that machine is considered…
Of all the forms of traditional and new media marketing, blogs continue to evolve as the global exchange for sharing ideas, opinions and interpretations across all industries. So much so, that yet another old online strategy is being dolled up as a new trend, extending the original practice of participation from traditional forums into the blogosophere.
