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Publishers asked for it, and the Google Reader team listened. Engineer Justin Haugh announced earlier today that the company’s crawler now “reports…
Advertisers must carefully weigh pros and cons when considering whether or not to use Google and Yahoo's automated bid optimization tools. The two biggest PPC search advertising networks are getting into the campaign optimization act, Google with its "Budget Optimizer" tool and Yahoo with its "Campaign Optimization" tool. While the cost can't be beat (hint: they're free), in general marketers should avoid giving the networks…
The Center for Digital Democracy is decrying how excitement caused by Net Neutrality language being worked into the Federal Communications Commission's approval of the AT&T/Bell South merger overshadowed another decision by the FCC showing favoritism to the telecommunications industry over local governments and communities.
Bazaarvoice, a company focused on helping brands use online word of mouth to improve their businesses, announced it is teaming with IBM software to assist retailers in creating an interactive and customer centered shopping experience.
Recently, Amazon carried a ‘buy one, get one free’ promotion on DVD box sets for its customers. Due to a technical problem, however, customers were able to ‘get one free, get another free’ instead. After the fact, Amazon is looking to recoup those funds, which is rubbing customers the wrong way. From the “Ways to Irritate Your Customer Base” school of online commerce, Amazon is…
If you're one of the bazillion people that get Jill Whalen's High Rankings Advisor newsletter, then you already know, but in case you don't, here's the scoop in the upcoming High Rankings Seminar coming to Minneapolis next month:
