Social Media, Blogs and Online PR: Their Power

When you attend conferences, read blogs or popular search marketing sites you'll find plenty of subject matter experts in search marketing tactics ranging from search engine optimization to pay per click to local marketing and social media. It's great to get those specific perspectives, but I get a lot of feedback from businesses that appreciate a more holistic approach to marketing online.

Interviewing Kris Jones and Lee Dodd

I am doing a series of post’s over at Blog.lunarpages.com about elite retreat speakers and how attendee’s will be able to take real world applications to problems they encounter while doing business online and apply them in today’s market place.

How I Increased Adsense Earnings by 50%

I’m not a huge Adsense earner, but at the beginning of this month I decided to more aggressively try to increase my revenues. I’ve now seen a 50+% increase in my Adsense earnings since I began. What does that mean in real terms? It means my earnings would now comfortably pay off the monthly mortgage repayments on a detached 4-bedroom house in the UK.

Walled Gardens and Newspapers

The Globe and Mail tells us that "Google loses copyright case in Belgium". Apparently a court has now ruled in favour of Belgian newspapers that sued Google Inc., claiming that the Web search Internet search leader infringed copyright laws and demanded it remove their stories. They want only subscribers to be able to see their articles within their walled gardens. Presumably they do not wish…

Search for Metrics to Compare Sites

Steve Rubel wrote: "The page view is on life support. It fails to capture all of the myriad of ways consumers engage in online activities without ever leaving a web page. To get a feel for this, spend some time playing with Yourminis. So what will replace it and when will that happen? Let's handicap the field." On his blog What Will Replace the Almighty…