Miller Draft’s Digitas For Online Campaign
Miller Brewing has named Publicis-owned Digitas to head its digital marketing business. Digitas will be developing interactive programs across Miller’s entire brand portfolio. Agency.com handled most of Miller’s previous digital work
Identifying Sites with Poor Quality
WebmasterWorld has a nice thread going about 25 signals of crappy sites. Fribble starts the thread with the notion that we spend a lot of time looking for signals of quality. But it’s also useful to look at the inverse. It’s a pretty good list, and forum members chip in a few other good ideas.
Healthline Launches Symptom Search
Especially for the hypochondriac in all of us, Healthline.com unveiled its new Symptom Search product this week. The "search-driven symptom exploration tool" pulls data from the Centers for Disease Control and from medical reference libraries.
In all, says the company, 3,500 symptoms and 900 diseases are documented. Healthline says that’s ten times the number of symptoms covered by WebMD or MayoClinic.
Warner Inks Two New Mobile Content Deals
Earlier today, Warner Music Group disclosed that it had reached new agreements with two leading mobile operators to distribute mobile music content throughout the Middle East, North Africa and Europe.
A WebPro’s Guide To Dating Sites
When I was 15, I successfully infiltrated a girls’ slumber party. In college, I took Interdisciplinary Approach to Dress at 8 am, and was, apparently, the only guy to think of it. Let’s just say that, early on, I had good grasp of the economic concept of scarcity. I’m not single these days, but if I were, Hitwise has told me the dating sites I would be frequenting.
Akismet – The Danger of Collective Intelligence
Akismet is a very smart and effective system for controlling comment spam on blogs, and I know thousands of bloggers swear by it, listing it as their number one plugin for their blogging platform.
Is Google Shifting Site Targeting Program to CPC?
At least one panelist (David Szetela) on the Ad Program Strategies: Compare and Contrast panel here at SES London, argued that while he liked the control of Google’s Site Targeted flavour of content targeting, he wasn’t so fussy about the CPM-based pricing model.
New Live Search Mobile Features Launched
At the 3GSM World Congress 2007, Barcelona, Microsoft launched three new Windows Live products for mobile devices. The products are Live Search for Windows Mobile, Live Search for Java and Windows Live for Windows Mobile.
Nonprofits And Online Donations
Convio, an online software provider has released its Online Marketing Nonprofit Benchmark Study that finds online donations have increased with an average growth rate of 27 percent. The data is based on the analysis of online donations, email addresses, Web traffic and Web site registrations for 30 Convio clients from July 1,2005 to June 30, 2006.
SES: Campaign & Project Management
The Search Engine Strategies conference series is back in full swing this week, providing insight from some of the more forward thinkers in the search industry. Emanating from London, this SES conference promises to be one of the most robust we’ve seen.
Murdok guest correspondent Debbie Harrison provides with coverage of the first day’s session, kicked off by Anne Kennedy, Managing Partner at Beyond Ink, who emphasized strategies to manage pay-per-click services.