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Webproworld guest correspondent Debbie Harrison has provided us with more coverage of the Search Engine Strategies conference in London. Today’s coverage will…
Often times we are asked how we optimize for one search engine (Google) and expect to rank well for the other two engines (Yahoo! and MSN). This question is usually followed up with “do you guys create different doorway pages for each keyword, that is optimized for each algorithm?”.
Tom Blue writes a blog called Marketing Revisited ("Lessons and Observations from the Marketing Trenches"). Last week he wrote a piece entitled "Harness the Market-making Power of Webinars." In his entry, he talked about how he had paid no attention to webinars until he was invited to be a presenter with Research In Motion (aka RIM... the company that makes the ubiquitous BlackBerry handheld communications…
Over the last few days, there have been several discussions around Social Media and social media tools, with discussions ranging from its definition and intent, to its manipulation by marketers and whether it needs to be reclassified as something else.
Without marketing great ideas go nowhere. Google's Larry Page recently stated: "Virtually all economic growth (in the world) was due to technological progress. I think as a society we're not really paying attention to that," Page said. "Science has a real marketing problem. If all the growth in world is due to science and technology and no one pays attention to you, then you have…
Zeltzer and Villafranco have probably the most coherent list of Do's and Don'ts when it comes to corporate blogging out there, its an absolute must read. The Law.com has a great listing of Do's and Don'ts when it comes to Corporate Blogging out there. Here are two don'ts that I have seen in a lot of corporate blogs that defy the imagination for being out…
