Quality Score Transparency

Building Trusted Links Not Hard

Link Building Blog expounds a good way of increasing ranking. It suggests that getting links from trusted sites like .edu and .gov sites will help in useful link building. The first step is obviously to search for links Although there an tons of educational and government sites, a lot don't link out. The key to getting these links is to find sites that link to…

Jon Udell and His Value to Microsoft

Today Jon Udell is showing you how to blog from Word 2007. Yes, my Google Reader is working again (it was a munged up Firefox cache or something). But, anyway, this is something I've noticed since leaving Microsoft. When you're up at Microsoft all you think about is how to work with Microsoft stuff. Conversations like the one Jon is participating in seem normal and…

Social Networking: Redux

Sites like Stumbled Upon, Digg, Reddit, and others might drive traffic, but the issues remain the same, who is really clicking on those recommendations? Citizen Journalism, Blogging, Web 2.0, Democracy Player and management systems, Podcasts, and the whole host of other systems that we use to communicate with each other also drive other social issues and concerns.

Google SEO

Often times we are asked how we optimize for one search engine (Google) and expect to rank well for the other two engines (Yahoo! and MSN). This question is usually followed up with “do you guys create different doorway pages for each keyword, that is optimized for each algorithm?”.

Tom Blue – A Webinar Use Case

Tom Blue writes a blog called Marketing Revisited ("Lessons and Observations from the Marketing Trenches"). Last week he wrote a piece entitled "Harness the Market-making Power of Webinars." In his entry, he talked about how he had paid no attention to webinars until he was invited to be a presenter with Research In Motion (aka RIM... the company that makes the ubiquitous BlackBerry handheld communications…