CNNMoney.com Adds New Features To Site
CNNMoney.com, a business Web site has added a number of new applications and tools to their site that focus on providing investors and professionals with better information.
The new features include live streaming stock quotes that are updated automatically and don’t require users to manually refresh their browsers. A personalization module on the homepage will allow users to track the last 10 stock quotes they have checked.
Google and Yahoo’s Campaign Management
Advertisers must carefully weigh pros and cons when considering whether or not to use Google and Yahoo’s automated bid optimization tools. The two biggest PPC search advertising networks are getting into the campaign optimization act, Google with its "Budget Optimizer" tool and Yahoo with its "Campaign Optimization" tool. While the cost can’t be beat (hint: they’re free), in general marketers should avoid giving the networks the keys to the car.
FCC’s AT&T Concession Just Smoke and Mirrors?
The Center for Digital Democracy is decrying how excitement caused by Net Neutrality language being worked into the Federal Communications Commission’s approval of the AT&T/Bell South merger overshadowed another decision by the FCC showing favoritism to the telecommunications industry over local governments and communities.
IBM, Bazaarvoice Focus On Word Of Mouth
Bazaarvoice, a company focused on helping brands use online word of mouth to improve their businesses, announced it is teaming with IBM software to assist retailers in creating an interactive and customer centered shopping experience.
Amazon Schools Customers on eCommerce
Recently, Amazon carried a ‘buy one, get one free’ promotion on DVD box sets for its customers. Due to a technical problem, however, customers were able to ‘get one free, get another free’ instead. After the fact, Amazon is looking to recoup those funds, which is rubbing customers the wrong way.
From the “Ways to Irritate Your Customer Base” school of online commerce, Amazon is poised to lecture business students regarding the finer points of customer service and building consumer trust.
High Rankings Seminar in Minneapolis
If you’re one of the bazillion people that get Jill Whalen’s High Rankings Advisor newsletter, then you already know, but in case you don’t, here’s the scoop in the upcoming High Rankings Seminar coming to Minneapolis next month:
Webinars in Many Languages
If you go to InterCall’s home page, you will find the word "global" prominently featured. Their tag line in the logo is: "InterCall – Global Conferencing Solutions" and down at the bottom of the page the small type says "InterCall is the leading conference call solution for global business." Not only that, but before you go surfing around their site, you are forced to select your country and language preference from a list of 18 representative flags.
Smart Phones for Smart Bloggers
I have noted a couple of times before that Nokia sent out phones and internet tablets in the past to some bloggers.
Fox Goes Aggressively Viral To Promote New Show
In what it calls "an unprecedented cross-divisional marketing initiative," Fox is about to flood every medium at its disposure to promote its new comedy "The Winner" starring Rob Corddry, formerly of "The Daily Show."
Seth MacFarlane and Ricky Blitt, the same guys responsible for "Family Guy," are at the helm of this show too, at they are looking to build up as much buzz as possible.
What Exactly is a Unique Visitor?
What’s the difference between a unique visitor and a user? This post will outline the basics. Many people make the mistake of equating the two, and there are some substantial differences.
First let’s look at how a web analytics package measures a visitor. The first step is to cookie the machine when a user visits it. Once the cookie is set, that machine is considered a unique visitor.