We Won’t Be Hearing Much More About Aaron and Google
I met with Aaron Stanton yesterday, who is visiting the San Francisco Bay Area with the goal of getting Google to build his idea (his home is in Idaho, and this is the first time he’s been to SF/Silicon Valley since he was younger and visited with his parents). I see Mathew Ingram is asking “now what?”
Telstra Tells Apple ‘Stick to Your Knitting’
I read with amusement about Gregg Winn, the 2ic at Telstra telling Apple to "stick to your knitting" in respect to the new iPhone.
At first glance the article heading aired of hypocracy given the telco now delivers movies and other content against local video, CD and games stores.
The Week in SEO
I come across a lot of good articles each week that I never get to mention, so I thought I’d join some of the other bloggers in the seo community and offer a few links. I’ve hesitated to do this in the past, because I imagine you’ll already have seen some of these, but I decided to give it a shot and see how it goes.
Social Media Headline Formulas That Work
Although content is important when you are trying to leverage social media sites like Netscape or Digg, the story title used for the submission maybe as important if not more important. Here are a few types of titles that I have found to be effective.
1. Increase Your [Blank] within [short time period]
Yahoo’s Local Ad Options At New Panama
The second part of Yahoo Local Advertising Options, Post-Panama at ClickZ has some fine tips on local search marketing. Patricia Hursh, the author of this writeup explains intricately which ad product is best for your online marketing needs.
Google’s Greed Over a Rollback
Google recently announced they were updating the Adwords Quality Score, however it appears that there is a bug that raises the prices form any advertisers:
Google AdWords Quality Score Has Major Bug
Google AdWords Adds Quality Score Column & To Improved Quality Algorithm from Wednesday warned us of the new changes coming but apparently there is a bug that makes good performing ads prices spike through the roof.
Social Media, Blogs and Online PR: Their Power
When you attend conferences, read blogs or popular search marketing sites you’ll find plenty of subject matter experts in search marketing tactics ranging from search engine optimization to pay per click to local marketing and social media. It’s great to get those specific perspectives, but I get a lot of feedback from businesses that appreciate a more holistic approach to marketing online.
Interviewing Kris Jones and Lee Dodd
I am doing a series of post’s over at Blog.lunarpages.com about elite retreat speakers and how attendee’s will be able to take real world applications to problems they encounter while doing business online and apply them in today’s market place.
How I Increased Adsense Earnings by 50%
I’m not a huge Adsense earner, but at the beginning of this month I decided to more aggressively try to increase my revenues.
I’ve now seen a 50+% increase in my Adsense earnings since I began.
What does that mean in real terms? It means my earnings would now comfortably pay off the monthly mortgage repayments on a detached 4-bedroom house in the UK.
Walled Gardens and Newspapers
The Globe and Mail tells us that "Google loses copyright case in Belgium". Apparently a court has now ruled in favour of Belgian newspapers that sued Google Inc., claiming that the Web search Internet search leader infringed copyright laws and demanded it remove their stories. They want only subscribers to be able to see their articles within their walled gardens. Presumably they do not wish searchers to find their contents by using search engines.