Evaluating Ad Impression Metrics

George Lucas Declares Trademark War On Digg

There's no balance in the Force with the Digg.com around, says LucasFilms, who has filed a trademark complaint against the social news site. Diggers haven't been this torn since they walked out of The Phantom Menace and realized how much it sucked.

Fuzzy Zoeller Incensed Over Wikipedia Edit

Professional golfer Fuzzy Zoeller has filed a lawsuit against a Florida company linked to the IP address of the computer used to post defamatory remarks about him on Wikipedia.

Should SEOs Avoid Sitemaps?

Rand Fishkin recently posted an interesting concept on his SEOmoz.org blog about sitemaps. For those of you keeping score at home, a sitemap is a document (typically xml) that sits on your server and helps search engine spiders crawl and index your site. Sounds great, right? Maybe… maybe not. Rand theorizes these sitemaps may actually be bad for your SEO efforts.

Google To Improve YouTube Copyright Protection

When Google bought YouTube last year, most throughout the blogosphere saw the move as a natural fit for the search company and lauded the acquisition as an monumental success. Nearly six months later, however, YouTube’s sparkle is beginning to fade amid the copyright complaints that are plaguing Google’s legal department.

Online Credit Service Settles With FTC

Consumerinfo.com who does business as Experian Consumer Direct and claims to offer a free credit report has been socked with a $300,000 fine from the Federal Trade Commission for failing to disclose to consumers signed up for their service that they would be enrolled in a credit-monitoring program and charged $79.95.