Google is Armed

Get Your Prospects to Read What You Want Them to

This is actually a great trick to get people reading exactly what you want them to notice the most in your web copy, literature, brochure, proposal, etc. People are too busy today to read every word of what you say (especially if they are being sold). If you overdo this little “highlight trick” … it won’t work! Here is how it work. ………. You highlight…

Gord’s Caffeine-Fueled Vision of the Future

This week, for some reason (largely to do with thinking I could still handle caffeine and being horribly wrong), a number of pieces fell into place for me when it came to looking at how we might interact with computers and the Internet in the future. 

301 Redirects Resolve in 2 Weeks in Google

A thread over in the Google Webmaster Groups talks about the Google Sandbox, and about 301 redirects. In this thread, Adam Lasnik jumps in and sets some expectations on the handling of 301 redirects, and also does some myth breaking. Here is what Adam has to say:

Will Joost Live Up to the Hype?

Lots of promise, the hype is there, will it make it, and what will the impacts on the corporate network be? The folks who brought you Kazaa, and then Skype are taking a long hard look at IPTV, and will most likely shape how that media channel will look for the next 4 or 5 years. I have applied for a Joost beta key, but…

Google Apps and Risk Management

Risk management is a huge portion of information security; we gauge risk and in many cases accept risk because we can't build a ROI on the technology or issue. However, Google Desktop Applications, or Google Apps is a risky decision to be making, small company or big company it does not matter, it's a risk, and here are the risks involved.