Archive
Checking Your Navigation
If you’re like most companies, you spend a lot of time obsessing over your home page, but maybe not enough time on…
Part of the
network
network
Will Joost Live Up to the Hype?
Lots of promise, the hype is there, will it make it, and what will the impacts on the corporate network be? The folks who brought you Kazaa, and then Skype are taking a long hard look at IPTV, and will most likely shape how that media channel will look for the next 4 or 5 years. I have applied for a Joost beta key, but…
Google Apps and Risk Management
Risk management is a huge portion of information security; we gauge risk and in many cases accept risk because we can't build a ROI on the technology or issue. However, Google Desktop Applications, or Google Apps is a risky decision to be making, small company or big company it does not matter, it's a risk, and here are the risks involved.
The Bane of Competitive Webmasters – Complacency
It’s really annoying to suddenly remember I have a few domains of 2-3 years of age, that I actually set up links for - but never had any real content on. Reason being: complacency. I bought the domains for an early client, with the aim of setting up a small network for link benefits for them. However, early success meant the domains went undeveloped.
Large Networks Add New Editorial Content Formats
Many top destination sites are adding blogs and other publishing formats to their site to build their authority and market-share. This editorial content creates value, builds trust and authority, and allows for a more profitable blend of content and advertisements.
Creating Value Then Profit
Shane, an attendee from the first Elite Retreat, posted about why it is not best to monetize a blog right out of the gate: So, your focus at the beginning has to be on attracting and retaining readers. You do that by having a great site, and nothing turns visitors off more than a brand new blog with just a handful of posts and ads…
