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Newspaper Software
The New York Times Reader, a piece of software you can download to read the NYT on your PC, came out in…
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Fox Acquires Strategic Data
Fox Interactive Media (FIM), a division of Rupert Murdoch's News Corp., has acquired interactive advertising-technology company Strategic Data Corp (SDC). SDC's system automatically optimizes the selection of creative for each impression to maximize profitability by combining sophisticated statistical and predictive algorithms, demographic and geographic segmentation, and performance tracking.
Podcasting May Be Pod-Kaching In Five Years
Spending on podcast advertising, to reach a specific niche audience, could touch $400 million by 2011 after reaching $80 million in 2006.
Google Vs. Vexatious Balls
Google is well known for fighting the genericization of its trademark, and was especially incensed when Webster's and Oxford Dictionaries recently added "to google" to its list of verbs. While it's common for major companies to be sensitive about their trademark, a petition for cancellation of the Google trademark by a most notorious litigator was no doubt a burr under their saddle.
Google To Outsource YouTube Filtering
Much has been made of YouTube’s inability to keep pirated content off of its servers, a sticking point that has made the popular video-sharing site a very large target for media companies, especially since its highly publicized acquisition by Google in October of last year.
Presidential Hopefuls, Meet Retargeting
If they want to reach the right person with the right message at the right time, 2008 presidential candidates should consider site behavioral retargeting. Think of it as continuous online rehandshaking.
