Archive
Papers Do Video w/ Mixed Results
As the word “paper” becomes less and less a part of the newspaper world, things like video are becoming more and more…
Part of the
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network
Podcasting May Be Pod-Kaching In Five Years
Spending on podcast advertising, to reach a specific niche audience, could touch $400 million by 2011 after reaching $80 million in 2006.
Google Vs. Vexatious Balls
Google is well known for fighting the genericization of its trademark, and was especially incensed when Webster's and Oxford Dictionaries recently added "to google" to its list of verbs. While it's common for major companies to be sensitive about their trademark, a petition for cancellation of the Google trademark by a most notorious litigator was no doubt a burr under their saddle.
Google To Outsource YouTube Filtering
Much has been made of YouTube’s inability to keep pirated content off of its servers, a sticking point that has made the popular video-sharing site a very large target for media companies, especially since its highly publicized acquisition by Google in October of last year.
Presidential Hopefuls, Meet Retargeting
If they want to reach the right person with the right message at the right time, 2008 presidential candidates should consider site behavioral retargeting. Think of it as continuous online rehandshaking.
TauMed Takes Health Vertical To Community
Health care verticals have begun to build a foundation on the Internet. TauMed's founder Tauseef Bashir wants people to enjoy a healthy online community along with the most relevant health information they can find.
