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According to Yahoo and Eurosport, a new agreement between the companies will create “Europe’s leading online sports news and community sport site.”…
Like many shareholders of Yahoo — whose stock has climbed somewhat in the past few months, but is still well below where it was at the beginning of last year — blogger and management consultant Eric Jackson has been less than pleased with the company’s performance over the past year or so.
Dear Kalena... First - I have been a constant visitor to your blog and thanks for all the useful insights you share. Coming to my issue - we do PPC advertisements on Google. Our campaigns have been running fine for 2-3 years. Suddenly last week Google dropped 2 of our important keywords saying the 'quality' is not good and we have to increase our minimum…
Fox Interactive Media (FIM), a division of Rupert Murdoch's News Corp., has acquired interactive advertising-technology company Strategic Data Corp (SDC). SDC's system automatically optimizes the selection of creative for each impression to maximize profitability by combining sophisticated statistical and predictive algorithms, demographic and geographic segmentation, and performance tracking.
Spending on podcast advertising, to reach a specific niche audience, could touch $400 million by 2011 after reaching $80 million in 2006.
Google is well known for fighting the genericization of its trademark, and was especially incensed when Webster's and Oxford Dictionaries recently added "to google" to its list of verbs. While it's common for major companies to be sensitive about their trademark, a petition for cancellation of the Google trademark by a most notorious litigator was no doubt a burr under their saddle.
