Google Gives AdWords Advertisers New Comparison Option

Google announced that it is testing a new AdWords feature called AdWords Comparison Ads. These are ads that let users compare multiple offers from the same advertiser that are relevant to the user. Google says the feature is part of its continuing effort to make ads more relevant and useful to users and help advertisers reach the people who are most interested in their products…

Twitter Expands the “Lists” Feature

Update 2: It appears that Twitter is widely rolling out the "Lists" feature now. Update: On the Twitter Status Blog, the company announced that it has expanded the availability of the "Lists" feature to 5% of its users. The company also says it will work its way up to a full rollout in the coming weeks.

Microsoft Tipped As Most Likely Ask.com Buyer

Since IAC/InterActiveCorp CEO Barry Diller indicated on Tuesday that he's willing to sell Ask.com, the question on many people's minds has been, "Who might buy it?"  And at this point, the most likely answer seems to be "Microsoft."

WebMD Launches Site Focused On Pet Health

Health information site WebMD has launched a site focusing on the care of peoples' pets. WebMD Healthy Pets provides pet owners with health information to help their pets live healthier lives.

Paramount Follows Up “Paranormal” Marketing with More Social Fun

Paramount, the company behind the distribution of the smash-hit Paranormal Activity is now showcasing a new film-meets-social media project. Paramount's Paramount Digital Entertainment (PDE) division has teamed up with Adobe, MySpace, Mountain Dew, and Blockbuster on the production, distribution, and marketing on a new "supernatural thriller" web series called Circle of Eight.