WebProWorld

Twitter CEO Evan Willams made some comments at the Web 2.0 Summit in San Francisco that have some Twitter enthusiasts in debate. He reportedly said that he wants to retire the Suggested User List (SUL) as the company prepares to launch its highly anticipated "Lists" feature.

Yahoo has partnered with WPP’s GroupM Entertainment to help marketers incorporate their brands into original online programming.
The programs will appear across Yahoo’s network of media properties, including news, sports, finance and entertainment.
"Marketers need big, ground-breaking ideas that engage and delight consumers, and this partnership with Yahoo! will enable them to create unique high value relationships," said GroupM Entertainment Worldwide CEO Peter Tortorici, who will administer the partnership for GroupM.

Google has released a new Website Optimizer Experiment Management API. This means developers can utilize Website Optimizer for their own applications and experiments.

Website Optimizer is a tool from Google that allows users to perform simple A/B and multivariate testing on websites to see what works and what doesn’t. Murdok discussed the tool at length earlier this year. Here is a webinar video that will familiarize you with it as well:

Ning, the social platform that allows users to create their own social networks introduced a virtual gifts feature today for its 1.6 million networks and 36 million registered users.
Ning Virtual Gifts offers a built-in revenue-generating feature for network creators, allowing them to create custom gifts and stores related to the topic of their network.

Amazon announced today that its Amazon Payments is now being accepted by a number of charities. Organizations include:

Dow Jones & Company said today it would launch "The Wall Street Journal Professional Edition," aimed at providing business readers with more in-depth information.

Update: Peter Kafka at All Things Digital says Google is partnering with iLike and Lala on the music service, which is being called "OneBox." He writes:

Google announced a number of new and upcoming features for Google Analytics today. The features, Google says, focus on three things: power, flexibility, and intelligence.

TurnHere has shared the results of an interesting survey on current and future trends in online video among brands and marketing agencies. The survey found that online video has and will continue to have a prominent place in the arsenal of marketers. It should be noted that TurnHere is an online video company.

Cybercriminals are increasingly using online scare tactics to persuade users to buy rogue security software, according to a new report from Symantec.
To convince users to install rogue software, cybercriminals place ads on websites that prey on users’ fears of security threats.  The ads generally include false claims such as "If this ad is flashing, your computer may be at risk or infected," instructing the user to follow a link to scan their computer or get software to remove the threat.