Online Consumers Can Get Satisfaction

Customer satisfaction with the e-commerce industry has improved for the second year in a row and is close to an all time high, according to the American Customer Satisfaction Index, released today by the University of Michigan with e-commerce partner ForeSee Results.

The e-commerce industry received a score of 80.0 on ACSI’s 100-point scale, almost breaking its previous record in 2003 with a score of 80.8.

The e-commerce sector continues to do well in terms of satisfying customers and surpasses the national ACSI aggregate score (74.9) by 7 percent.

Time To Play

On the whole, Google’s search properties are doing well – a recent analysis showed a 24% year-over-year improvement. There’s a lot of variation among those properties, however. Google Video was the clear winner, with a gain of 545%, but Froogle, Google Alerts, and Google Local all suffered losses.

What Searchers Think When Looking at Results

What are searchers thinking when they stare down a list of search results? Actually, the first thing to keep in mind is that searchers don’t stare at search results. They don’t even read them. They scan them. They quickly skim the page hunting for the word they typed into the search box, along with a few other words they’re thinking but didn’t bother typing.

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