Archive
Comment Spam, Long Copy Referrer Pages & SEO Tools
Just about everyone knows that spam is part and parcel of life. We just live with it and try to do our…
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Microsoft BPM adds Decision Management
Some of you will no doubt have seen today's announcement of a Business Process Alliance by Microsoft (their press release is here). Fair Isaac is one of the 10 companies in this alliance (see the Fair Isaac press release here). Interestingly a couple of BPM vendors are also in the 10, including one of Fair Isaac's partners (Metastorm). Personally I think this is interesting for…
Don’t Forget Who You’re Trying to Target
Whether you are creating an ad, direct mail copy, or writing a blog post, the fastest way to screw up your message is to forget who you’re trying to target. The best strategy for creating a targeted message is to imagine your target prospect in the chair right across from you. What would you tell him/her? How would you speak to them?
Driving Conversion in B2B SEO
Obviously, getting your site to rank highly in the search engine results and getting searchers to click through to your site is one of the first objectives of B2B search engine optimization. But that’s just the beginning. You still have to turn the visitor into a customer or client.
Microsoft Announces Acquisition of Medstory
Seeking no doubt to improve upon its dismal figures in the search market, Microsoft revealed plans today to acquire Medstory, a company that develops search technology for those operating specifically within the healthcare sector.
Controlling How Your Site Is Indexed
Over at the Google Blog, Dan Crow is publishing a series of how-to's about controlling what the Googlebot says about your site through the Robots Exclusion Protocol. This is the cheap-and-easy version. Don't Index That Link!
